Category Archives: Optimisation

What’s in a Title?

Posted on by Posted in Optimisation

The title tag is an HTML tag located in the source code (the HTML or hyper text mark up language) of your web site. It appears at the very top left, title area of your browser window… and amongst the search engine results pages or “SERPs”.

In the world of search engine optimisation (SEO) the title tag is glowing red hot. IT IS THE MOST IMPORTANT PLACE ON THE SCREEN TO INCLUDE YOUR CRITICAL KEYWORDS. That’s right, no where else on your pages is it so vital to add exact keywords you want your site or page to be found by.

Have you noticed that when you look at the SERPs many web site titles cut off and end in “…”? This is because Google cuts off long title tags and restricts them to 65 characters. Therefore you should avoid long titles.

Summary
The title tag is glowing red hot for search engines.
This is where to work your keywords hardest.
But, don’t over do it, you only have 65 characters.

Why Good Content Is The Key To Search Engine Optimization

Posted on by Posted in Optimisation, Other Authors

by Cheow Yu Yuan

Although other factors such as the number of back links and placement of keywords in Title and META tags – are important, writing good content is really the key to search engine optimization success. Search engine always love good and original content. It just makes them rank your site higher on their search result pages.

With good content on your website, you can also encourage people to place a link back to you. This is called natural linking. Because your content is so useful and interesting, people want to share your content with their own readers through their websites. Therefore, they will provide a link back to you. With this, you are getting yourself quite a number of back links.

You should also update the content of your website frequently. Fresh content is always encouraged by search engines. That is why you can see that there is an increasing number of blogs which get high rankings on search engines when compared to static corporate sites. When you update your content frequently, search engine spiders will come back often to index your site. If your content is good and relevant, they will reward your site with high rankings.

When you are writing your content, make sure that you write it naturally. Do not repeat keywords too many times within the content. Search engines view this as spamming. Once they blacklist your site, you can forget about getting your website to rank high on search engines anymore.

If you run a corporate site, there are actually 2 ways to make sure that you can provide fresh and quality content for your clients. One way is to start a corporate blog. Make sure that you have someone in your company to post a blog post daily. Blog and search engine work very well together. Write something that is related to the products or services that you are offering. Or you can blog about the latest happenings in your industry. A well-maintained corporate blog can enhance a company’s branding, as well as bringing more organic search engine traffic to the main corporate site.

Another way is to create more pages within your website. These additional pages can serve as your resource pages. You can place articles that you have written before on these pages. Just make sure that these articles are related to the industry that you are in.

With good content, you do not have to worry about search engine optimization. Good ranking will just come naturally.

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About the author:
Cheow Yu Yuan is the co-founder of OOM, which specializes in search engine optimization.