11 Aug

Building Quality Backlinks

To do well on Google.co.nz you will have to get inbound links from quality web sites. By quality I mean sites with high Google Page Rank™ (you can check a site’s PR here).

These links are often referred to as “backlinks“. You will need 150+ backlinks coming into your site to get any traction on Google’s search results pages or “SERPs”. This is obviously a major undertaking and this article discusses how to approach inbound links.

You can start at Open Link Profiler. Enter your web address in the search box and this site will give you a report on who links to your site. You may be surprised who is linking to you, and you may even want to request some sites remove links to your site. Most people find they have very few links, and this is a situation you need to reverse.

The Open Link Profiler tool will list off who is linking to you, but more importantly if you search on your competitor’s pages, it will list off their links. This is valuable information as the list will contain websites and pages with high PageRank™ that you may not be aware of. These links may be free and with a little communication, you can get a quality backlinks to your site.

So, you know who is already linking to you, and you have a list of quality sites that don’t link to you but that do link to your competitors, its time to hit the phone or email and request these missing, high PageRank links.

Note that Dynamic Web Solutions can report on backlinks for you and contrast your site with one or two others in a table report. This makes it very easy to spot which links you could be going after.

What about outbound links?

Similarly, you can improve your reputation with Google by linking to quality sites – sites with high PageRank. This demonstrates that you are a good Internet citizen and are focused on your customers, not just your own interests.

Backlinks Q&A

Should I touch zero PR sites? Only if you have no links. Best left alone otherwise.

Should I pay for links? Can the site requesting payment prove that they can direct traffic to you, and not just any traffic but people ready to buy? Is their price per click lower than Google Adwords?

Timeframe. Ideally you would do linking work slowly and consistently over some months as getting too many links to fast indicates to Google an optimiser is at work. If you don’t have the time or inclination to do this work, please contact Dynamic Web Solutions as we are doing linking work all the time.


Use the search box to see backlinks

Using advanced search options, you can search for websites which have linked to your website at all the major search engines.  Type the italicized, red text into the search engine, and it will give you a list of all the sites it has found that link to your site.  Of course, you have to replace www.domainname.com with your domain name!

  • Go to Google and search for link:www.domainname.com Remember, Google syndicates its search results, so there is no need to search for links to your site on any of the sites which use Google results (AOL, Netscape, Disney’s Go.com, Alexa, and iWon).
  • Go to MSN and search for link:www.domainname.com
  • Go to Yahoo! and search for link:http://www.domainname.com

Turn Google’s PageRank tool on and off in Chrome

On the right side of the Toolbar, click the wrench icon
Go to the Privacy tab > Enhanced features.
To turn on PageRank, check the box next to “PageRank” . To turn it off, uncheck it.
Click Save.