01 Feb

How much does a web site cost?

The cost of a web site very much depends on…

  1. the website’s function i.e. what it has to do – is it a brochure site, photography site, a blog or e-commerce website? They are all very different.
  2. how much involvement you have in creating materials for the site: the text, photos and logo. We call these “inputs“.
  3. how long it takes you to deliver these inputs if you don’t deliver them all upfront after accepting the Xero quote.

Every web site is different and so are quoted individually. Efforts to make your project fit within predetermined “bronze, silver or gold packages” seldom works for the client or developer.

What is in a website quote?

A website quote can be comprised of the following line items…

  1. domain name registration (usually quoted annually)
  2. website and email hosting (some quotes/offers exclude email, so watch that. e.g. Wix sites)
  3. website development (this is where the rubber meets the road)
  4. photography & copyrighting (when required)
  5. search engine optimisation or SEO (this can be more than all the above put together!)

Also, there is a propensity for the website owner to add more content and functions as the website is being built. This new, unspecified work can be billed for separately.

How to save big bucks on your website

You will need to supply text and pictures for your site

Ideally you would sit down and make a list of all the pages (and products) you want on your web site. You can start authoring your web site’s text. You would gather all the photography you want on the site in Dropbox so you can just send a link to the images.

If you want an e-commerce website, collecting product data in a single spreadsheet that can be imported into the web site is going to be a big time saver, and therefore money saver. Ask you web developer for a “comma separate values” or CSV file that you can do data entry in. If you do this you will save hundreds and even thousands.

The Dream Client

While you gather quotes and find the best fit for the company to make your website, you can be the ideal “dream client” by:

  • having a clear brief – being able to say plainly what you want
  • writing compelling text for your site and having this ready before your web designer starts
  • have great photography on hand, supplied in Dropbox
  • giving the addresses of web sites you like as examples of what you have in mind
  • if some does not go as you expected, communicate that calmly taking an inquisitive approach and not a blaming or aggressive approach

Read the T & Cs

It pays to note the terms and conditions on your quote carefully. It will specify payment terms, who owns what and what will happen in the event of a failure. Read more about getting a quote here.