27 Jul

Promote Your URL

As a web designer it is pretty disheartening when you make a web site, submit it to search engines, create directory pages for it, post about it on social networking, request links to it from other relevant web sites … and then this happens:

  • The web site owner runs a TV or radio ad …and excludes the web address
  • The web site owner takes out a number of classified newspaper or magazine ads… and excludes the web address
  • The web site owner has a panel van, large 4WD or location sign …and neglects to put their web address on it somewhere

Sounds like common sense? One would think. If I only had a dollar for every lost opportunity. My point is: don’t neglect an opportunity to market your web site in the real or offline world.

Here are some extra marketing ideas

  • Premium items or “plush” – have you considered using give-aways such as caps, pens, business cards and letterhead to display your web address?
  • Email marketing – have you got a collection of business cards? If so, you have permission to email those people. Create a Mailchimp.com list and email offers and updates monthly.
  • QR codes – create a a QR code, print it on stickers and add these to any packaging or containers.

Summary:
There are plenty of offline opportunities to market your web address. Try as much as possible to integrate your online and offline marketing.