May 2016 23
PPC: Think Before You Pay
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[caption id="attachment_891" align="alignright" width="300"] SEO - incremental growth in traffic and enquiries[/caption] Are you considering using Pay Per Click (or PPC) advertising to grow your online sales? While PPC advertising channels like Google's Adwords or…

April 2016 28
Select the Best Keywords for Your Web Site
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Find below Dynamic Web Solution's easy three step program to select killer keywords for your website. 1. How to Find the Best Keywords or Search Terms Firstly, find out what your competitors think are good…

August 2015 11
Building Quality Backlinks
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To do well on Google.co.nz you will have to get inbound links from quality web sites. By quality I mean sites with high Google Page Rank™ (you can check a site's PR here). These links…

August 2015 04
I Have Made My Website, What Is Next?
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During the construction of your website we have been focusing on design, layout and technical issues and not focusing on marketing the site. It won't take you long to realise that web marketing is as…

June 2015 15
SEO Misconceptions
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Search Engine Submission - all the major search engines offer a URL submission page where you can tell the search engine a new site exists and you want them to visit and index its pages. Search…

March 2008 26
Link Your Website
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Disclaimer: nothing that you read below has been confirmed or approved in any way by major search engines such as Google. At best it is a summary of what industry commentators say about successful linking strategies.…

March 2008 26
Keyword Effectiveness Index or KEI
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The Keyword Effectiveness Index or KEI  compares the number of searches for a keyword with the number of search results. Suppose the number of searches for a keyword is 486 per month and Google displays…

March 2008 26
Not All Paras Are Equal
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In the world of Search Engine Optimisation (SEO), not all paragraphs are equal. For example a search engine will treat the first para on your page as more important than the second para and the…

March 2008 26
Keywords Meta Tag – Trashed!
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Many web site owner's have been told that there is a magic "meta" something that you use for keywords and your site comes up number one, Bob's your uncle.  While there may have been some…

March 2008 16
SEO – The Basics You Should Know
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by Alan Lim SEO is the acronym for search engine optimization. This title refers to the process of improving the page ranking of your web site through careful use of keywords, keyword placement and links…