March 2008 26
Link Your Website
Posted By : dynamicwebs
Comments Off on Link Your Website

Disclaimer: nothing that you read below has been confirmed or approved in any way by major search engines such as Google. At best it is a summary of what industry commentators say about successful linking strategies.…

March 2008 26
Top Ten Tips for Web Marketing Success in 2014
Posted By : dynamicwebs
Comments Off on Top Ten Tips for Web Marketing Success in 2014

1. Hidden Dollars in Email Given that it is far cheaper to sell to an existing customer than find a new one, and marketers suggest 12 "touches" per annum for each customer, doesn't email present…

March 2008 26
Keyword Effectiveness Index or KEI
Posted By : dynamicwebs
Comments Off on Keyword Effectiveness Index or KEI

The Keyword Effectiveness Index or KEI  compares the number of searches for a keyword with the number of search results. Suppose the number of searches for a keyword is 486 per month and Google displays…

March 2008 26
Pay Per Click or PPC Advertising
Posted By : dynamicwebs
Comments Off on Pay Per Click or PPC Advertising

Pay per click advertising (PPC) is essentially bidding in an auction for position on the search engine results pages. You set a monthly budget, say $50, set the maximum you are prepared to pay for…

March 2008 26
Google Local Business Results
Posted By : dynamicwebs
Comments Off on Google Local Business Results

You may have noticed that sometimes when you use Google it returns a map with the search results. The map has pins on it that correlate to the top 3 most relevant sites right of the…

March 2008 26
Traffic versus Sales
Posted By : dynamicwebs
Comments Off on Traffic versus Sales

Not all traffic to your web site is equal. Although Google has the greatest number of searchers (49%), its users are not necessarily "ready to buy". Research shows that the most productive search engine in…

March 2008 26
Do I Need CMS?
Posted By : dynamicwebs
Comments Off on Do I Need CMS?

Very often when people approach my business for a quote, they ask for "content management". Content management systems, or CMS, allow the owner of a web site to change the content on each page. Often…

March 2008 26
Not All Paras Are Equal
Posted By : dynamicwebs
Comments Off on Not All Paras Are Equal

In the world of Search Engine Optimisation (SEO), not all paragraphs are equal. For example a search engine will treat the first para on your page as more important than the second para and the…

March 2008 26
Domain Names with Keywords
Posted By : dynamicwebs
Comments Off on Domain Names with Keywords

Some web site owners believe that registering a domain name with their main keywords will shoot them to the top of the search engine results pages (SERPs). While having keywords in your domain name will advantage…

March 2008 26
Keywords Meta Tag – Trashed!
Posted By : dynamicwebs
Comments Off on Keywords Meta Tag – Trashed!

Many web site owner's have been told that there is a magic "meta" something that you use for keywords and your site comes up number one, Bob's your uncle.  While there may have been some…