Website Designer, Bay of Plenty, NZ
This is a question I get asked a lot. The answer is "no" and "yes"... NO, you shouldn't buy Google ads if... your site is being found in the "natural find" or "organic search results"…
What is Adobe Flash Anyway? Flash is a Adobe technology used for animation. It was not necessarily conceived for the web (originally it was aimed at multimedia CD presentations) and it has a number of problems…
Disclaimer: nothing that you read below has been confirmed or approved in any way by major search engines such as Google. At best it is a summary of what industry commentators say about successful linking strategies.…
The Keyword Effectiveness Index or KEI compares the number of searches for a keyword with the number of search results. Suppose the number of searches for a keyword is 486 per month and Google displays…
Pay per click advertising (PPC) is essentially bidding in an auction for position on the search engine results pages. You set a monthly budget, say $50, set the maximum you are prepared to pay for…
You may have noticed that sometimes when you use Google it returns a map with the search results. The map has pins on it that correlate to the top 3 most relevant sites right of the…
Not all traffic to your web site is equal. Although Google has the greatest number of searchers (49%), its users are not necessarily "ready to buy". Research shows that the most productive search engine in…
Very often when people approach my business for a quote, they ask for "content management". Content management systems, or CMS, allow the owner of a web site to change the content on each page. Often…
In the world of Search Engine Optimisation (SEO), not all paragraphs are equal. For example a search engine will treat the first para on your page as more important than the second para and the…
Some web site owners believe that registering a domain name with their main keywords will shoot them to the top of the search engine results pages (SERPs). While having keywords in your domain name will advantage…