Not all traffic to your web site is equal. Although Google has the greatest number of searchers (49%), its users are not necessarily "ready to buy". Research shows that the most productive search engine in…
Very often when people approach my business for a quote, they ask for "content management". Content management systems, or CMS, allow the owner of a web site to change the content on each page. Often…
In the world of Search Engine Optimisation (SEO), not all paragraphs are equal. For example a search engine will treat the first para on your page as more important than the second para and the…
Some web site owners believe that registering a domain name with their main keywords will shoot them to the top of the search engine results pages (SERPs). While having keywords in your domain name will advantage…
Many web site owner's have been told that there is a magic "meta" something that you use for keywords and your site comes up number one, Bob's your uncle. While there may have been some…
by Michael J. Taylor For a number of years, the Overture Keyword Suggestion tool was the favorite of Internet marketers. That tool has been decommissioned...though you can still find marketing advice that recommends the Overture…
by Alan Lim SEO is the acronym for search engine optimization. This title refers to the process of improving the page ranking of your web site through careful use of keywords, keyword placement and links…
The title tag is an HTML tag located in the source code (the HTML or hyper text mark up language) of your web site. It appears at the very top left, title area of your…
1. Hidden Dollars in Email Given that it is far cheaper to sell to an existing customer than find a new one, and marketers suggest 12 "touches" per annum for each customer, doesn't email present…
by Cheow Yu Yuan Although other factors such as the number of back links and placement of keywords in Title and META tags - are important, writing good content is really the key to search…