Like you, we prefer to keep things simple. In design we go easy on graphics, preferring text as it is faster to download, easier to maintain, better understood by Google… and of course, more mobile friendly.

All our websites have Google Analytics built in and have a content management system meaning you will be able to log in and make changes.

responsive web design
Responsive web design (like this site) resizes for all screen types on the fly

We will respond to your existing marketing materials, not impose our own preferences. We will not try to sell you a “new look” or logo, or use fonts that are outside your existing typefaces… you have worked hard to establish that identity and we will not dilute it.

We will ask you about your customers. Who they are? How old. Male or female. We will strive to give you a design that meets these customer’s needs, rather than those of casual site visitors who are never going to buy your product.

What We Don’t Do

We don’t do bogus link pages or link trades that offer no value to your customers.

We don’t do splash pages that require an “enter” click to get into the site proper.

We don’t frame other people’s web content.

We don’t do automated pop-ups.

We don’t open separate browser windows… in other words, we don’t do things to your site visitors that we hate having done to us.

The Website Design Process

  1. We get together and have an initial meeting. This could be in person, or if you are located further afield, via phone. This is the time to tell me what your product or service is all about and what you hope to achieve with a web site. I ask you what you consider is special about your product or business and what extra or exceptional things I need to be aware of (e.g. trademark issues). We also discuss inputs: text, photos, logos… all the elements that will go into making your site. We decide who will provide which inputs. Sometimes I take the photos for your site, or write the text or create logos*.
  2. I email you a quote from Xero. The quote details that we discussed at the initial meeting and confirms a firm price for you to budget on.
  3. If you wish to proceed I ask you for a 50% deposit paid by direct debit.
  4. After I receive your deposit and inputs, I start work on your web site.
  5. Once the site is complete I ask for your review and some of the finer points are ironed out.
  6. Once you feel the site is ready I proceed to search engine marketing and linking your site to known resources. I ask for your help in spotting and requesting sites to be linked to. Linking work is ongoing and generally quoted separately.
  7. Down the track, if changes are required or if new sections or information are added to your site, these edits are charged at $85 per hour + GST. If you believe you are going to have a lot of changes, we need to discuss a content management system for you at step 1, above.

* Photos and text provided by DWS are copyright to DWS.

If you are looking for an Auckland web design company that will work with you on creating and extending your web presence, then please call us on 0212 17 14 95 to discuss your web project. See our excellent customers’ testimony. See our terms and conditions.