27
Jul
Promote Your URL
As a web designer it is pretty disheartening when you make a web site, submit it to search engines, create directory pages for it, post about it on social networking, request links to it from other relevant web sites … and then this happens:
- The web site owner runs a TV or radio ad …and excludes the web address
- The web site owner takes out a number of classified newspaper or magazine ads… and excludes the web address
- The web site owner has a panel van, large 4WD or location sign …and neglects to put their web address on it somewhere
Sounds like common sense? One would think. If I only had a dollar for every lost opportunity. My point is: don’t neglect an opportunity to market your web site in the real or offline world.
Here are some extra marketing ideas
- Premium items or “plush” – have you considered using giveaways such as caps, pens, business cards and letterhead to display your web address?
- Email marketing – have you got a collection of business cards? If so, you have permission to email those people. Create a Mailchimp.com list and email offers and updates monthly.
- Email signature files – add your web address to your signature file and invoices.
- QR codes – create a QR code, print it on stickers and add these to any packaging or containers.
Summary:
There are plenty of offline opportunities to market your web address. Try as much as possible to integrate your online and offline marketing.