SEO stands for search engine optimisation. SEO can be broken into two parts:
- on-page optimisation, that’s all the things that can be done to a page to make it meet certain search phrases better and
- off-page optimisation which are all the things that can be done on other websites to build links and reputation of your website.
The above descriptions are a simplification as the SEO area is now very specialised and technical and often run by specialists called Digital Marketers. Also, the area is fast evolving as Google changes its ranking “factors” several times a year.
You need to partner with a web design and SEO company that understands both on and off-page optimisation processes and has invested in the tools and staff capable of collecting and analysing the information and advising you on what changes could be made to improve traffic to your site.
Auckland SEO Services
Dynamic Web Solutions offers an in-house SEO program for all our customers. Our SEO program involves: building links on local directory sites, writing blog posts, posting on social networks, article submission and YouTube.
Our link building service focuses on well-known and trusted websites in New Zealand. Much of this work relates to directory sites and involves adding or claiming and correcting information about your business.
We prefer SEO techniques to paid Google Adwords advertising as experience shows click-throughs from organic results lead to more qualified or “warm” prospects.
Ranking Reports Measure Progress
With specialised software, we gather information from Google and then “rank” any website against its competitors on a collection of keyword phrases. This allows us to give each site an overall score for “visibility” on Google.
We can re-run our ranking reports at any time and get comparisons over time showing you whether your site is performing better or worse on Google. We are able to compare your progress to your competitors and see if you have taken position off them or vice versa.
Backlink Reports Show Valuable Links
We also do backlink analysis to see how you are linked from other sites, what links your competitors have that could be of value to you and to find links that may be harming your site and holding you back.
Links are critical; they not only deliver immediate traffic, but they also improve your Google PageRank™ or “reputation” and this gets your website moving up the search results pages.