SEO stands for search engine optimisation. SEO can be broken into two parts:
- on-page optimisation, that’s all the things that can be done to a page to make it meet certain search phrases better and
- off-page optimisation which are all the things that can be done on other web sites to build links and reputation of your web site.
The above descriptions are a simplification as the SEO area is now very specialised and outside the realm or interest of the average web designer. Also the area is fast revolving as Google changes it’s ranking criteria several times a year.
You need to partner with a web design and SEO company that understands both processes and has invested in the tools and staff capable of collecting and analysing the information and advising you on what changes could be made to improve traffic to your site.
Auckland SEO Services
Dynamic Web Solutions offers an in-house SEO program to our all our customers. Our SEO program involves: building links on local directory sites, social networking, social booking marking, article submission and using YouTube search volumes where possible.
Our link building service that focuses on well-known and trusted sites in New Zealand. Much of this work relates to directory sites and involves adding or claiming and correcting information about your business.
We prefer SEO to running Google Adwords campaigns as experience shows click throughs from organic results lead to more qualified or “warm” prospects.
Ranking Reports Measure Progress
With specialised software we gather information from Google and then “rank” any web site against it’s competitors on a collection of keyword phrases. This allows us to give each site an overall score for “visibility” on Google.
We can re-run our ranking reports at any time and get comparisons over time showing you whether your site is performing better or worse on Google. We are able to compare your progress to your competitors and see if you have taken position off them, or vice versa.
Back Link Reports Show Valuable Links
We also do backlink analysis to see how you are linked from other sites, what links your competitors have that could be of value to you and to find links that may be harming your site and holding you back.
Links are critical; they not only deliver immediate traffic, they improve your Google PageRank™ or “reputation” and this gets your web site moving up the search results pages.