Should I pay for Google Ads?

This is a question I get asked a lot. The answer is “;no”; and “;yes”;. See the yes and no answers below:

NO, you shouldn’t buy Google ads if…

your site is being found in the “;natural find”; areas of the search engine (left hand side, un-”;sponsored”; area). This is obvious, but I thought I better say [...]

Flash - and why you shouldn't use it

What is Flash Anyway?

Flash is a Macromedia technology used for animation. It was not necessarily conceived for the web (originally it was aimed at multimedia CD presentations) and it has a number of problems that makes it a poor solution for a web site. In my view, you can’t really call a Flash web site, a [...]