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Disclaimer: nothing that you read below has been confirmed or approved in any way by major search engines such as Google. At best it is a summary of what industry commentators say about successful linking strategies. Some of these have been tested, but many can not be proved with testing and must be considered speculation. Introduction - [...] 1. Hidden Dollars in Email Given that it is far cheaper to sell to an existing customer than find a new one, and marketers suggest 12 “touches” per annum for each customer, doesn’t email present itself and a cheap and fast means of keeping in touch? Go low tech, just start with Outlook. Set up groups and [...] The Keyword Effectiveness Index or KEI compares the number of searches for a keyword with the number of search results. Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 divided by 214,234. [...] Pay per click advertising is essentially bidding in an auction for position on the search engine results pages. You set a monthly budget, say $50, set the maximum you are prepared to pay for a click say $1 and the search engine will serve your ads (top and right) amongst the natural results UNTIL your [...] You may have noticed that sometimes when you use Google it returns a map with the search results. The map has pins on it that correlate to the top 3 most relevant sites right of the map (see example). The map is clickable and it can move you to a bigger Google map page. Each of the [...] |
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