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Pay per click advertising is essentially bidding in an auction for position on the search engine results pages. You set a monthly budget, say $50, set the maximum you are prepared to pay for a click say $1 and the search engine will serve your ads (top and right) amongst the natural results UNTIL your [...] You may have noticed that sometimes when you use Google it returns a map with the search results. The map has pins on it that correlate to the top 3 most relevant sites right of the map (see example). The map is clickable and it can move you to a bigger Google map page. Each of the [...] Skype has been around for some time, but is only now getting legs due to the prevalence of broadband connections and laptops. Skype is software that allows you to use your computer to call other Skype users. The call goes to their computer. These calls are free, however, not everyone uses a computer all day [...] Very often when people approach my business for a quote, they ask for “content management”. Content management systems, or CMS, allow the owner of a web site to change the content on each page. Often people have heard that this is a preferred option, but let’s explore the pros and cons The benefit is obvious: you [...] |
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