I am being asked more and more often about where and how to spend money on Internet advertising. People rightly perceive that traditional display advertising, such as magazines and newspapers are offering less and less value. The paper telephone directories, which have been the cornerstone of many small businesses marketing efforts, have also lost their [...]
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This is a question I get asked a lot. The answer is “;no”; and “;yes”;. See the yes and no answers below: NO, you shouldn’t buy Google ads if… your site is being found in the “;natural find”; areas of the search engine (left hand side, un-”;sponsored”; area). This is obvious, but I thought I better say [...] What is Flash Anyway? Flash is a Macromedia technology used for animation. It was not necessarily conceived for the web (originally it was aimed at multimedia CD presentations) and it has a number of problems that makes it a poor solution for a web site. In my view, you can’t really call a Flash web site, a [...] Some web site owners believe that registering a domain name with their main keywords will shoot them to the top of the search engine results pages (SERPs). While having keywords in your domain name will advantage you, this advantage should not be overstated. It may give your site a little lift in the SERPs, but this will [...] Some web site owners believe that registering a domain name with their main keywords will shoot them to the top of the search engine results pages (SERPs). While having keywords in your domain name will advantage you, this advantage should not be overstated. It may give your site a little lift in the SERPs, but this will [...] |
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