I am being asked more and more often about where and how to spend money on Internet advertising. People rightly perceive that traditional display advertising, such as magazines and newspapers are offering less and less value. The paper telephone directories, which have been the cornerstone of many small businesses marketing efforts, have also lost their [...]
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well, maybe. First up, the so called “Google Sandbox Effect” is only a theory, and has in no way been confirmed by Google. Secondly, even the developer community are in two minds about it - some assume it is a purposeful action on behalf of Google (the conspiracy theorists), others say it is just an aberration [...] Find below Dynamic Web Solution’s easy three step program to select killer keywords for your website. 1. How to Find the Best Keywords or Search Terms Firstly, find out what your competitors think are good keywords for your industry class or product type. They may be completely wrong, but it is worth checking and it only takes [...] Disclaimer: nothing that you read below has been confirmed or approved in any way by major search engines such as Google. At best it is a summary of what industry commentators say about successful linking strategies. Some of these have been tested, but many can not be proved with testing and must be considered speculation. Introduction - [...] 1. Hidden Dollars in Email Given that it is far cheaper to sell to an existing customer than find a new one, and marketers suggest 12 “touches” per annum for each customer, doesn’t email present itself and a cheap and fast means of keeping in touch? Go low tech, just start with Outlook. Set up groups and [...] Pay per click advertising is essentially bidding in an auction for position on the search engine results pages. You set a monthly budget, say $50, set the maximum you are prepared to pay for a click say $1 and the search engine will serve your ads (top and right) amongst the natural results UNTIL your [...] |
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