I am being asked more and more often about where and how to spend money on Internet advertising. People rightly perceive that traditional display advertising, such as magazines and newspapers are offering less and less value. The paper telephone directories, which have been the cornerstone of many small businesses marketing efforts, have also lost their [...]
We hear this term frequently in the media, but what does it actually mean and refer to? Social networking is an umbrella term. Sometimes it is used to describe sites such as Facebook, LinkedIn, MySpace and Twitter. More accurately though it is a term used to denote a trend toward people connecting and interacting online. [...]
Tip No. 1 - Allocate plenty of time
Good website writing is concise and easy to read. When something is easy to read, it is natural to think it was easy to write. The opposite is true. The fewer words you use, the longer it takes.
If you underestimate the time it takes to organise and write [...]
You have probably used the Google search box a thousand times, but did you know you can use it as a calculator, currency converter and conversion tool for imperial-metric measurements?
Eg. Cut and paste this to the search box $500 USD in AUD or 150 calories in kilojoules, or 15 feet in meters
There is a lot [...]
This is a question I get asked a lot. The answer is “;no”; and “;yes”;. See the yes and no answers below:
NO, you shouldn’t buy Google ads if…
your site is being found in the “;natural find”; areas of the search engine (left hand side, un-”;sponsored”; area). This is obvious, but I thought I better say [...]
Have you received an email from a Chinese author claiming someone is trying to register your domain name in the .cn domain name space? Relax, everyone is getting this email. I receive one a week. Please ignore or delete these messages.
On the 30 April 09 the Australian Domain Name Administrator said “auDA is aware that [...]