1. Hidden Dollars in Email

Given that it is far cheaper to sell to an existing customer than find a new one, and marketers suggest 12 “touches” per annum for each customer, doesn’t email present itself and a cheap and fast means of keeping in touch?

Go low tech, just start with Outlook. Set up groups and [...]

1. Hidden Dollars in Email

Given that it is far cheaper to sell to an existing customer than find a new one, and marketers suggest 12 “touches” per annum for each customer, doesn’t email present itself and a cheap and fast means of keeping in touch?

Go low tech, just start with Outlook. Set up groups and [...]