by Gihan Perera
It’s been a dynamic year - in both positive and negative ways - for many businesses. Not only have we faced a turbulent economy, we’ve also faced the most turbulent year ever in Internet technology. Many of these changes will affect your business - whether you like it or not.
To give you an [...]
I am being asked more and more often about where and how to spend money on Internet advertising. People rightly perceive that traditional display advertising, such as magazines and newspapers are offering less and less value. The paper telephone directories, which have been the cornerstone of many small businesses marketing efforts, have also lost their [...]
by Sharon Housley
Choosing a domain is one of the first steps in establishing an online presence. Changing a domain after-the-fact can be time consuming, and can be harmful to search engine ranking, so it is best to get it right the first time around. Follow these simple steps to select a domain name that will [...]
by Michael J. Taylor
For a number of years, the Overture Keyword Suggestion tool was the favorite of Internet marketers. That tool has been decommissioned…though you can still find marketing advice that recommends the Overture Keyword tool.
Keyword research is still needed for both marketers and writers. So, with the Overture tool’s passing, where are we to [...]
by Alan Lim
SEO is the acronym for search engine optimization. This title refers to the process of improving the page ranking of your web site through careful use of keywords, keyword placement and links to and from other web sites.
What is it?
SEO is a carefully created method of improving the probability of your web page [...]
by Laura Jean
1. Know the top three things your visitor will be seeking while visiting your site.
2. Make it obvious what action you want your visitor is to take.
3. Give away something of value to your visitor (yes, for free) in return for submitting their email address.
4. Have someone read your content and take out [...]
